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商品編號： 9-810-027 出版日期： 2009/09/16 作者姓名： Hamermesh, Richard G.;Barley, Lauren 商品類別： Entrepreneurship 商品規格： 29p 再版日期： 2012/08/02 地域： United States;California 產業： Health care services;Medical equipment & devices;Healthcare 個案年度： 2009 -
商品敘述：
Novasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors'' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company''s struggle to obtain a reimbursement code.
涵蓋領域：
Health care policy;Entrepreneurial management;Innovation;Government;Corporate ventures;Entrepreneurship;Policy;Health care;Product development;Business & government relations
相關資料：
Case Teaching Note, (5-811-084), 7p, by Richard G. Hamermesh
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